Things I've Learned From Being a Marketing Content Coordinator

Social Media Marketing


What is social media marketing?

Social media marketing involves the use of social media platforms to promote and sell a

company's products and/or services. Social media marketing provides an avenue for businesses

to reach new and existing customers, engage with them, and promote different aspects of their

business.


What are the benefits of social media marketing?

The goal behind social media marketing is typically:

  • increase brand awareness

  • increase website traffic

  • generate leads and conversions

  • increase audience

  • build relationships with customers


To benefit from social media marketing, companies should develop a marketing plan that

involves creating unique and engaging content on all social media platforms. While creating

great content for customers is important, social media marketing goes beyond that. In addition

to the content being published and shared, companies should spend some time on their social

media channels engaging with followers, listening to their comments and feedback, and

analyzing the results of each post.


Analytics are a great tool and provide insight to what customers like and engage with. Analytics

not only provides valuable knowledge about customers, but also allows you to learn more

about the content being published. Analytics can help you determine whether posts with videos

are more engaging than posts with images, the best time of day to post, and which call to

actions work well.


Another factor of social media marketing is social media advertisements. Social media ads are a

great option if you have the funds to put behind your social media marketing. Social media ads

allow you to reach a larger audience than the audience who is already following you. Social

media ads also allow you to specify who to display ads to. Ads can be created to target

audiences based on their demographics (age, gender, race, religion, income, etc.), interests,

and more.


Currently, the major social media platforms are Facebook, Instagram, Twitter, Pinterest,

YouTube, Snapchat, and LinkedIn. While these are major social platforms, businesses will find

that they may not need to engage on all sites. Not all businesses will market and advertise on

all the same sites. For instance, some businesses may not find much success on Snapchat and

LinkedIn, and learn that their customers are not on those sites, thus they can be eliminated

from the social media pool.


Businesses need to determine which social media platforms to use and then tailor their unique

content to the specific platform it’s being shared on. For instance, Twitter has a character limit

per tweet but other sites do not. While Twitter can accept shorter posts, businesses may not

want to be so short with customers on Facebook and Instagram. Links can be shared in

Facebook and Twitter posts but not Instagram, so businesses should find a way to get the same

linked information to customers on Instagram. Tailoring content to specific sites will not only

prevent customers from seeing the same content across all social media sites, but can help

increase brand awareness, web traffic, and boost conversions.

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